Brazilian Business Council for Sustainable Development (BBCSD) is discussing/tests tools for Ecosystem Services through workshops prepared by Biodiversity Chamber (CtBIO)
Summary Aries (Artificial Intelligence for Ecosystem Services)
www.Ariesonline.org
Reference: TEEB (list of services available in their site)
Flow concepts can be adapted to a more complex reality or different realities
A valuation mode will still be developped
Projections in different times are only possible in separated evaluation
And off course:
Garbage in - garbage out: We need always a good databank (and this is an important part of the process)
Different layers should be evaluated at the same time - nowadays only exporting data
For sustainability process inside companies:
It´s important to clarify the difference between Valuation process x Evaluation
The maps - available at the end - are important to help the governance but each scenario need to be evalauated by those responsible to build the model.
If needed now, the valuation should be used by Invest (another tool evaluated by BBCSD). And a possibility would be mix all of the tools.
Great job BBCSD - CtBIO!!!
Tuesday, December 13, 2011
Monday, October 31, 2011
The Economics of Ecosystems and Biodiversity for Business
Brazil, SP:
Government, PNUMA, CI - Fabio Scarano, CNI, and the companies: Monsanto, Natura, Petrobras and Vale launched today "The Economics of Ecosystem and Biodiversity" remembering the importance of poverty eradication in the New Economy. Besides that it will be crucial a connection among countries In order to align this Initiative and the new market.
IPEA also will join the group since 10 years ago also prepared first accountability of ecosystem.
The importance of TEEB is to start a methodology for cost of biodiversity loss measurement but, at the same time, society needs to remember that valuation is part of the equation but the challenge will be also to consider intangibles.
Biodiversity internalization is still a challenge for companies. And in this scenario, communication & knowledge is an important part of this effort. More than that biodiversity need to be integrated in the business decision specially in this good moment.
It's time to create a new economy and TEEB is one important step.
The chain is an important part of this process and it's crucial to consider Indicators of local society inclusion, innovation and others values. Also companies in Brazil are asking for international alignment in the same direction in order to ensure competitiveness.
"The world is changing, agreements among different sectors about metrics are more than never crucial" Fabio Scarano remember.
Government, PNUMA, CI - Fabio Scarano, CNI, and the companies: Monsanto, Natura, Petrobras and Vale launched today "The Economics of Ecosystem and Biodiversity" remembering the importance of poverty eradication in the New Economy. Besides that it will be crucial a connection among countries In order to align this Initiative and the new market.
IPEA also will join the group since 10 years ago also prepared first accountability of ecosystem.
The importance of TEEB is to start a methodology for cost of biodiversity loss measurement but, at the same time, society needs to remember that valuation is part of the equation but the challenge will be also to consider intangibles.
Biodiversity internalization is still a challenge for companies. And in this scenario, communication & knowledge is an important part of this effort. More than that biodiversity need to be integrated in the business decision specially in this good moment.
It's time to create a new economy and TEEB is one important step.
The chain is an important part of this process and it's crucial to consider Indicators of local society inclusion, innovation and others values. Also companies in Brazil are asking for international alignment in the same direction in order to ensure competitiveness.
"The world is changing, agreements among different sectors about metrics are more than never crucial" Fabio Scarano remember.
Thursday, October 20, 2011
Business for Climate -Market Mechanisms Summary
Derek Walker, Environmental Defense Fund, California's Carbon Market
Business leadership support the California's clean economy as an economic opportunity
Because it attracts investors, companies are creating jobs - even during this recession
Acre and California agreement through Cap and trade program can help to measure success, reduces costs, provides public accountability, gives participants incentives to meet and surpass environmental goals
Global carbon market now is $ 142 billion dollars (California not included)
Clean technology investment in California increases enormously after AB 32
Today California is approving new Law about cap and trade program
Reinforce the US Climate Action Partnership (USCAP)
Keith Regan, Camco UK
Observations from Intl carbon policy development, carbon credits projects development
UK started with a tax (CCL) and moved towards trading (CCAs)
the EU ETS will soon starte the phase III (2013)
India is implementing an energy efficiency trading scheme
South Africa carbon tax
China 4 regional carbon trading schemes
Energy cost reduction is the driver that industry is in tune with
Trading scheme initial target and further positive price signals
Guilherme Fagundes, environmental products BMF
Brazilian market is not cap and trade but based in projects when companies offered and interested companies are outside of the country
The market is starting: some companies in a voluntary based offer the credits
Since the National policy of Climate change (PNMC) was published (2009) this market increased
Needs:
Regulation:
goals, setoriais plans, market tools
Infrastructure
System to register credits
Market structure
Demand need to be organized by sectors
Credit offer, MDL
Phases are different and need to be understand as pilot programs ( such as in different regions)
Market incentives to companies (Japan)
Mechanisms to be prepared to act in the market (Australia)
Starting here in Brazil:
ICO2 - Efficient Carbon Index
37 companies, launched in 2010. - BVMF BNDES
Walter de Simoni, green economy RJ
RJ state wants to establish a market of carbon emission
Ton CO2/PIB in 2030 need to be less than 2005
Public consultation is open now
They worked with MAC curves (Mackinsey) per sector in order to find out the cost To reduce CO2 emission
Suggestion to create an interstate market through a multistakeholder civil association
The state is studying new credits and incentive in order to be part of the new economy
Next steps:
Pilot in the federal partnership for Market Readiness
Link with California, RGGI, WCI, UK ETS
Business leadership support the California's clean economy as an economic opportunity
Because it attracts investors, companies are creating jobs - even during this recession
Acre and California agreement through Cap and trade program can help to measure success, reduces costs, provides public accountability, gives participants incentives to meet and surpass environmental goals
Global carbon market now is $ 142 billion dollars (California not included)
Clean technology investment in California increases enormously after AB 32
Today California is approving new Law about cap and trade program
Reinforce the US Climate Action Partnership (USCAP)
Keith Regan, Camco UK
Observations from Intl carbon policy development, carbon credits projects development
UK started with a tax (CCL) and moved towards trading (CCAs)
the EU ETS will soon starte the phase III (2013)
India is implementing an energy efficiency trading scheme
South Africa carbon tax
China 4 regional carbon trading schemes
Energy cost reduction is the driver that industry is in tune with
Trading scheme initial target and further positive price signals
Guilherme Fagundes, environmental products BMF
Brazilian market is not cap and trade but based in projects when companies offered and interested companies are outside of the country
The market is starting: some companies in a voluntary based offer the credits
Since the National policy of Climate change (PNMC) was published (2009) this market increased
Needs:
Regulation:
goals, setoriais plans, market tools
Infrastructure
System to register credits
Market structure
Demand need to be organized by sectors
Credit offer, MDL
Phases are different and need to be understand as pilot programs ( such as in different regions)
Market incentives to companies (Japan)
Mechanisms to be prepared to act in the market (Australia)
Starting here in Brazil:
ICO2 - Efficient Carbon Index
37 companies, launched in 2010. - BVMF BNDES
Walter de Simoni, green economy RJ
RJ state wants to establish a market of carbon emission
Ton CO2/PIB in 2030 need to be less than 2005
Public consultation is open now
They worked with MAC curves (Mackinsey) per sector in order to find out the cost To reduce CO2 emission
Suggestion to create an interstate market through a multistakeholder civil association
The state is studying new credits and incentive in order to be part of the new economy
Next steps:
Pilot in the federal partnership for Market Readiness
Link with California, RGGI, WCI, UK ETS
Thursday, September 29, 2011
Sustentavel 2011 - latest notes
Different sectors presented their programs about sustainability showing that sustainability integration in their process is reducing costs
Vision2050 and the Green Race towards it
Peter Paul Van der wijs WBCSD
Global pop increasing!
UN HDI x ecological footprint
Global footprint network
Vision 2050 a platform for dialogue about the role of business in a resource & carbon constrained world
in 2050 9 bi people live well and within the limits of the planet.
9 elements and 2 time periods
The green race is on
Building transforming
Improving bio capacity
New leaders emerging - ex for renewables
China
US
Germany
India
Italy
UK
Emerging market for biodiversity and ecosystems services
Mkt opportunities
Certification
The leader board
EU Mkt leader on green technology export
300% increase R &D for green economy in 2009
China poise to become the race leader key component of 2015
Japan most energy efficient economy
Good tech for green solutions
India supplier of low cost
Among companies
Consumers demand accountability and responsibility
Resources constraints
Business as usual no option
Vision2050 and the Green Race towards it
Peter Paul Van der wijs WBCSD
Global pop increasing!
UN HDI x ecological footprint
Global footprint network
Vision 2050 a platform for dialogue about the role of business in a resource & carbon constrained world
in 2050 9 bi people live well and within the limits of the planet.
9 elements and 2 time periods
The green race is on
Building transforming
Improving bio capacity
New leaders emerging - ex for renewables
China
US
Germany
India
Italy
UK
Emerging market for biodiversity and ecosystems services
Mkt opportunities
Certification
The leader board
EU Mkt leader on green technology export
300% increase R &D for green economy in 2009
China poise to become the race leader key component of 2015
Japan most energy efficient economy
Good tech for green solutions
India supplier of low cost
Among companies
Consumers demand accountability and responsibility
Resources constraints
Business as usual no option
Tuesday, September 27, 2011
Vision2050 by Mohamad Zaidi
Pathway to Vision2050:
9 billion people living well within the resources of one planet - what will it take and by when
350 milestones on 10 tracks:
Energy, building, material, mobility, economy, people, governance, forest, agriculture, ecosystems
Ex energy revolution from 2010 to 2050 (40% renewables)
How do we close the gaps?
Proliferation of existing technologies, business models
Creation of new business models and new governance
Development of new technologies
Sustainability related business opportunity:
from 1$ Tri on /yr in 2020 to 6.2$tri in 2050
Energy
Water
Agriculture and food
Forestry
Aluminium company reduced GHG by 44% since 1990
Waste products for water purification
Light weighting of transport sector 10% fuel efficiency
The solutions will came from new generations in a different paradigma, quickly
Not enough Early adopters if the society don't understand the value of sustainable society
Awareness and understanding will help the changes to happen.
9 billion people living well within the resources of one planet - what will it take and by when
350 milestones on 10 tracks:
Energy, building, material, mobility, economy, people, governance, forest, agriculture, ecosystems
Ex energy revolution from 2010 to 2050 (40% renewables)
How do we close the gaps?
Proliferation of existing technologies, business models
Creation of new business models and new governance
Development of new technologies
Sustainability related business opportunity:
from 1$ Tri on /yr in 2020 to 6.2$tri in 2050
Energy
Water
Agriculture and food
Forestry
Aluminium company reduced GHG by 44% since 1990
Waste products for water purification
Light weighting of transport sector 10% fuel efficiency
The solutions will came from new generations in a different paradigma, quickly
Not enough Early adopters if the society don't understand the value of sustainable society
Awareness and understanding will help the changes to happen.
Sustentavel2011 - Summary Day 1 - Main points to share!
Sonia Bridi
Some Alternative Energy today are priced like eletric. Thanks to China (biggest emission) that invest in this area: 300 bi U$ in renewable energy.
Today 1C high than the period pre industrial
We need to stop the global warming at 2C
And government, companies and third sector are crucial.
Technology will help to make this change happen.
Companies developed during latest years, based on fossil fuel
Now need to be part of the change, shifting the economy
Marina Grossi:
Business sector are now prepared to be part of Rio+20 - different than during the Eco92.
In order to have it's proposition, the Sustentavel2011 happen now: working with Vision2050 agenda, calling other sectors and preparing propositions to crucial areas to achieve the green economy.
After that, WBCSD and it's local peers started to act and discussions about biodiversity and business
Marcos Bicudo, chairman BBCSD:
Business can shift the economy toward a green economy and are now participating more in Intl forum about it.
WBCSD and the local council are crucial to implement sustainability. Companies together can accelerate this shift
It's a new governance model: business experience added to governmental agenda
Shared vision, building a new value.
Ex: Forum of Leaders For Sustainability
Challenge for a Green economy
the world need to integrate poor, present solution to environment integration, Brazil needs to regulate now the carbon market
Vision2050 will be discussed during the Event this week
Carbon emission need to be reduced by half until 2050
The proposition is to build a common Agenda for different stakeholders
It will be business contribution together with CEBDS for Rio+20
Gabrielle, Petrobras president:
Today the development is lead by BRIC integrating forestry, reducing poverty
The challenge is produce energy with lowest impact.
Energy efficiency needs to be in the center of discussion:
Production -Efficiency of ethanol by sugar cane and it's residues been utilized
Utilization -Certification
Also the society need to be included in this development by companies.
Foreign Speakers (from Netherlands, UN, Rio+20) - sorry, difficult to get their names here...
Sustainable development is a compass
What will happen in 20 years?
Rio+20 need to engage, mobilize
We need to have a new direction and this could come from Brazil
We have to match what government are able to negotiate and Rio challenge
It's about the society, fresh water, food and profit
Efficiency
Alternatives
Close the cycle
Samira Crespo, MMA
Brazil is preparing the Rio+20 together with different sectors with 3 goals:
1st legacy: keep the legacy from Eco92
2nd outcomes the crisis and using network
3rd Mobilize the country
A conference aligned with 5 big planet challenges:
Climate safety
Energy safety
Food safety
Water safety
Peace
Brazil wants to use the Conference as an opportunity for it's new green economy together with others countries and different realities. Creating a new agenda toward a sustainable development.
three
Green economy
Governance
Emergent subjects: women organization and national production and consumption (recognition from consumers for sustainable products)
Sonia Bridi:
Demand for energy can also be solved by new models
We don't need to wait National agreements. We can do it through cities, people and even countries.
Some Alternative Energy today are priced like eletric. Thanks to China (biggest emission) that invest in this area: 300 bi U$ in renewable energy.
Today 1C high than the period pre industrial
We need to stop the global warming at 2C
And government, companies and third sector are crucial.
Technology will help to make this change happen.
Companies developed during latest years, based on fossil fuel
Now need to be part of the change, shifting the economy
Marina Grossi:
Business sector are now prepared to be part of Rio+20 - different than during the Eco92.
In order to have it's proposition, the Sustentavel2011 happen now: working with Vision2050 agenda, calling other sectors and preparing propositions to crucial areas to achieve the green economy.
After that, WBCSD and it's local peers started to act and discussions about biodiversity and business
Marcos Bicudo, chairman BBCSD:
Business can shift the economy toward a green economy and are now participating more in Intl forum about it.
WBCSD and the local council are crucial to implement sustainability. Companies together can accelerate this shift
It's a new governance model: business experience added to governmental agenda
Shared vision, building a new value.
Ex: Forum of Leaders For Sustainability
Challenge for a Green economy
the world need to integrate poor, present solution to environment integration, Brazil needs to regulate now the carbon market
Vision2050 will be discussed during the Event this week
Carbon emission need to be reduced by half until 2050
The proposition is to build a common Agenda for different stakeholders
It will be business contribution together with CEBDS for Rio+20
Gabrielle, Petrobras president:
Today the development is lead by BRIC integrating forestry, reducing poverty
The challenge is produce energy with lowest impact.
Energy efficiency needs to be in the center of discussion:
Production -Efficiency of ethanol by sugar cane and it's residues been utilized
Utilization -Certification
Also the society need to be included in this development by companies.
Foreign Speakers (from Netherlands, UN, Rio+20) - sorry, difficult to get their names here...
Sustainable development is a compass
What will happen in 20 years?
Rio+20 need to engage, mobilize
We need to have a new direction and this could come from Brazil
We have to match what government are able to negotiate and Rio challenge
It's about the society, fresh water, food and profit
Efficiency
Alternatives
Close the cycle
Samira Crespo, MMA
Brazil is preparing the Rio+20 together with different sectors with 3 goals:
1st legacy: keep the legacy from Eco92
2nd outcomes the crisis and using network
3rd Mobilize the country
A conference aligned with 5 big planet challenges:
Climate safety
Energy safety
Food safety
Water safety
Peace
Brazil wants to use the Conference as an opportunity for it's new green economy together with others countries and different realities. Creating a new agenda toward a sustainable development.
three
Green economy
Governance
Emergent subjects: women organization and national production and consumption (recognition from consumers for sustainable products)
Sonia Bridi:
Demand for energy can also be solved by new models
We don't need to wait National agreements. We can do it through cities, people and even countries.
Tuesday, September 20, 2011
From SP, Brazil: Sustainability Agenda for end September
21st: Tree Day - Sustainable Team will spread the Commitment and plant trees and seeds
Sustainability Workshop with Suppliers, Sao Jose dos Campos
Business and Universtiy - FGV will talk about GHG (CO2 emission and strategy)
22nd: Day Without Car - Sustainable Team is reinforcing the transport by bicycle, public transportation or ride
Sustainability Council will discuss goals for Fiscal Year 2012.
From 27 to 29 Sustentavel 2011, organized by CEBDS (BBCSD _ Brazilian Business Council for Sustainable Development) preparing Rio+20
After Agriculture workshop Agribusiness companies will launch From field to Market Brazilian Initiative hosted by ARES (Responsible Agribusiness) and BBCSD (CEBDS).
October,
24th From Field to Market Intl Meeting
26th: Green Economy Workshop
December First week, Mexico: Sustainability in Agribusiness sector
How to reinforce partnerships and engagement toward sustainability?
Sustainability Workshop with Suppliers, Sao Jose dos Campos
Business and Universtiy - FGV will talk about GHG (CO2 emission and strategy)
22nd: Day Without Car - Sustainable Team is reinforcing the transport by bicycle, public transportation or ride
Sustainability Council will discuss goals for Fiscal Year 2012.
From 27 to 29 Sustentavel 2011, organized by CEBDS (BBCSD _ Brazilian Business Council for Sustainable Development) preparing Rio+20
After Agriculture workshop Agribusiness companies will launch From field to Market Brazilian Initiative hosted by ARES (Responsible Agribusiness) and BBCSD (CEBDS).
October,
24th From Field to Market Intl Meeting
26th: Green Economy Workshop
December First week, Mexico: Sustainability in Agribusiness sector
How to reinforce partnerships and engagement toward sustainability?
Wednesday, September 14, 2011
Balancing stakeholders interests
Joe Quinn suggestions:
Walmart
1. Surprise the world
With big goals
2. Be transparent
Through report / Data
3. Listen to people that doesn't like you
You can change the world and be profitable
JBerrye Worsham -
president of Cotton incorporated
Balancing stakeholders
Conservation tillage
Water reduction consumption
Cost were the main driver until cotton started to be attacked
Benchmarking on sustainability
Proactive was their choice
LCA dataset to cotton
Reducing cotton footprint
Yield growth, drought tolerance
Lawrence Kent -
Gates Foundation
1. Identify problems and needs
Focus: poverty alleviation
People that lives with a less than 1$/day
Subsaharian Africa and Asia
And the major part of them are grower
Focus on wheat, rice, cassava, maize, sweet corn
Important to have big companies working in those areas where technology is necessary
2. Who can solve problems
Problems like Cassava mosaic disease or others
Fabio Scarano,
Conservation International
Partnerships between conservation and companies are crucial for changes
The danger in fact are people not the planet
Questions:
"How to leverage the good cases in order to change the world?"
Field to market initiative (in Brazil "Do campo ao mercado")
Education - all the society
Valuation of ecosystem and biodiversity
Walmart
1. Surprise the world
With big goals
2. Be transparent
Through report / Data
3. Listen to people that doesn't like you
You can change the world and be profitable
JBerrye Worsham -
president of Cotton incorporated
Balancing stakeholders
Conservation tillage
Water reduction consumption
Cost were the main driver until cotton started to be attacked
Benchmarking on sustainability
Proactive was their choice
LCA dataset to cotton
Reducing cotton footprint
Yield growth, drought tolerance
Lawrence Kent -
Gates Foundation
1. Identify problems and needs
Focus: poverty alleviation
People that lives with a less than 1$/day
Subsaharian Africa and Asia
And the major part of them are grower
Focus on wheat, rice, cassava, maize, sweet corn
Important to have big companies working in those areas where technology is necessary
2. Who can solve problems
Problems like Cassava mosaic disease or others
Fabio Scarano,
Conservation International
Partnerships between conservation and companies are crucial for changes
The danger in fact are people not the planet
Questions:
"How to leverage the good cases in order to change the world?"
Field to market initiative (in Brazil "Do campo ao mercado")
Education - all the society
Valuation of ecosystem and biodiversity
Tuesday, September 13, 2011
Creating shared value - Mark Kramer
Sept 12 from St Louis
Sustainable Ag Conference
Creating shared value redefines the role of business in society
Business must create economic value by creating societal value
all profit is not equal -when the business is contributing to the the society where it is placed, it creates more value
The challenge of incorporate the social is the challenge / solution for next years
Business has an essential role in social (and environmental) issues
Products need to be create (and are been created already) to help solve social pb.
Classic economics mislead: so called externalities have impact in the business
(he didn't mentioned but I believe it's about internalize externalities)
Shared value is policies and practices that enhance the competitiveness of a company while simultaneously advancing the Soc./Econ condition in the society where we operate.
Is not about 'Fair trade' - fair trade is share the value already created. It's not increasing the productivity.
Increasing the productivity, you increase the pie.
It's not about personal value.
Share value doesn't replace CSR/footprint goes beyond it.
When you begin to solve others problems you can also help your reputation.
It's look the problems, all the aspects, in it's own chain.
Reconciling prod mark
Redefine productivity in value chain
Enabling local society success
The success of a company is the result of the the success of all the chain, local society, its environment, employees, suppliers....
Ex a company that can provide water for a low price where it's necessary
Nestle healthy kids programs run in partnership with academy, NGO, etc in 58 countries
Fibria (brazilian pulp production) also integrate the triple bottom line through mosaic and small farmers
Cisco - network academy
Shared value company all employees understand its role. Needs innovation. Transform and impact.
A transformation of business practice around shared will enable the corporation ton earn credibility.
Think about the problems your consumers have.
Think about those that have been poorly served.
Requires a vision, that needs to be on the top, going beyond it:
What are the most important issues,
The role of each one
Delivery!
For me... Its about sustainability but presented in a way that business leaders can understand easier!
For our path it's great!
Sustainable Ag Conference
Creating shared value redefines the role of business in society
Business must create economic value by creating societal value
all profit is not equal -when the business is contributing to the the society where it is placed, it creates more value
The challenge of incorporate the social is the challenge / solution for next years
Business has an essential role in social (and environmental) issues
Products need to be create (and are been created already) to help solve social pb.
Classic economics mislead: so called externalities have impact in the business
(he didn't mentioned but I believe it's about internalize externalities)
Shared value is policies and practices that enhance the competitiveness of a company while simultaneously advancing the Soc./Econ condition in the society where we operate.
Is not about 'Fair trade' - fair trade is share the value already created. It's not increasing the productivity.
Increasing the productivity, you increase the pie.
It's not about personal value.
Share value doesn't replace CSR/footprint goes beyond it.
When you begin to solve others problems you can also help your reputation.
It's look the problems, all the aspects, in it's own chain.
Reconciling prod mark
Redefine productivity in value chain
Enabling local society success
The success of a company is the result of the the success of all the chain, local society, its environment, employees, suppliers....
Ex a company that can provide water for a low price where it's necessary
Nestle healthy kids programs run in partnership with academy, NGO, etc in 58 countries
Fibria (brazilian pulp production) also integrate the triple bottom line through mosaic and small farmers
Cisco - network academy
Shared value company all employees understand its role. Needs innovation. Transform and impact.
A transformation of business practice around shared will enable the corporation ton earn credibility.
Think about the problems your consumers have.
Think about those that have been poorly served.
Requires a vision, that needs to be on the top, going beyond it:
What are the most important issues,
The role of each one
Delivery!
For me... Its about sustainability but presented in a way that business leaders can understand easier!
For our path it's great!
Thursday, September 8, 2011
Western Bahia seeks APP total restoration
Valor Economico journal - Sept 2nd 2011
Bettina Barros
The municipality of Luis Eduardo Magalhaes (Bahia state) has launched a campaign for the full restoration of Permanent Protection Areas on farms, the first initiative of its kind in the country. Known by the acronym APP, these areas stretch from the lands bordering water bodies up to the hillsides.
Through a partnership with the productive sector, nongovernmental organizations and the industry, the city hall aims to make green 100% of the APPs of the municipality located within the perimeter of the new agricultural frontier in western Bahia. According to the government, the environmental deficit in this category is small. Out of the 24 thousand hectares that must be preserved in APPs, only 6% need to be recovered by the rural land owners.
This is, at least, what the georeferenced map of the municipality showed, says Fernanda Aguiar, secretary of the Environment of Luis Eduardo Magalhaes, or LEM, as it is popularly know. “We need to recover two thousand hectares in preservation areas”.
The preservation is high because, contrary to other places where deforestation happened to open space for the entrance of cattle, in LEM the soil was prepared for planting. “When the land is prepared for livestock, the first area to be deforested is by the river, so that the herd can drink water", explains Valmir Ortega, of Conservation International (CI), one of the partners of the "100% Legal" project of Luis Eduardo.
The consortium also involves the Association of Farmers and Irrigators of Bahia (Aiba), and the Lina Galvani Institute, responsible for the workshops for the production of over 70 varieties of seeds with family farmers, in such a way as to supply rural land owners with plantlets and offer economic alternatives to underprivileged communities.
At first, focus will be on recovering only the degraded area. But the program anticipates new better resolution satellite images (2.5 meters) to identify, within the 94% preserved, initial stages of degradation and other sources of pressure over the native forest.
As for the hole in Legal Reserves - the percentage of 20% of native vegetation on the property that must be preserved in this part of the Cerrado - one does not speak. The logic was to start with the easiest one and achieve concrete progress. "There all this discussion on the Forest Code going on. For that reason, we do not think this is the time to deal with the Legal Reserve”, says Fernanda.
With so much discussion on the air, calling the productive sector to recover degraded areas at this point is a careful task. Not by chance, Monsanto will be in charge of the convincing job. The US agrochemical multinational company wants to take advantage of the direct channel with its customers to contribute to this "awareness". Through informal talks and workshops, sales people of the company will try to show the benefits of forests to the very pocket of farmers - the riparian vegetation, for example, prevents soil erosion.
"They will use the same sales tactics to raise awareness", says Gabriela Burian, sustainability manager for Monsanto. "In this dialogue on the restoration it will be explained why, what for and how it should be done."In recent years, Western Bahia entered the radar of agricultural investors due to the area potential yet to be exploited. According to the Department of Agriculture of LEM, there are 400 large farmers in the city, and virtually the same number of small farmers. They are dedicated to 235 thousand hectares, especially soybeans and cotton, the flagship in the region.
For this same reason, environmentalists have intensified their actions in the region. In this piece of Cerrado there are still many fragments preserved. The race, therefore, is to avoid unnecessary deforestation like those occurred in Mato Grosso, for example. The second largest biome in the country, after the Amazon, the Cerrado is the birthplace of waters that forms the three major river basins of the country - the Amazon, São Francisco and Paraná/Paraguay
Bettina Barros
The municipality of Luis Eduardo Magalhaes (Bahia state) has launched a campaign for the full restoration of Permanent Protection Areas on farms, the first initiative of its kind in the country. Known by the acronym APP, these areas stretch from the lands bordering water bodies up to the hillsides.
Through a partnership with the productive sector, nongovernmental organizations and the industry, the city hall aims to make green 100% of the APPs of the municipality located within the perimeter of the new agricultural frontier in western Bahia. According to the government, the environmental deficit in this category is small. Out of the 24 thousand hectares that must be preserved in APPs, only 6% need to be recovered by the rural land owners.
This is, at least, what the georeferenced map of the municipality showed, says Fernanda Aguiar, secretary of the Environment of Luis Eduardo Magalhaes, or LEM, as it is popularly know. “We need to recover two thousand hectares in preservation areas”.
The preservation is high because, contrary to other places where deforestation happened to open space for the entrance of cattle, in LEM the soil was prepared for planting. “When the land is prepared for livestock, the first area to be deforested is by the river, so that the herd can drink water", explains Valmir Ortega, of Conservation International (CI), one of the partners of the "100% Legal" project of Luis Eduardo.
The consortium also involves the Association of Farmers and Irrigators of Bahia (Aiba), and the Lina Galvani Institute, responsible for the workshops for the production of over 70 varieties of seeds with family farmers, in such a way as to supply rural land owners with plantlets and offer economic alternatives to underprivileged communities.
At first, focus will be on recovering only the degraded area. But the program anticipates new better resolution satellite images (2.5 meters) to identify, within the 94% preserved, initial stages of degradation and other sources of pressure over the native forest.
As for the hole in Legal Reserves - the percentage of 20% of native vegetation on the property that must be preserved in this part of the Cerrado - one does not speak. The logic was to start with the easiest one and achieve concrete progress. "There all this discussion on the Forest Code going on. For that reason, we do not think this is the time to deal with the Legal Reserve”, says Fernanda.
With so much discussion on the air, calling the productive sector to recover degraded areas at this point is a careful task. Not by chance, Monsanto will be in charge of the convincing job. The US agrochemical multinational company wants to take advantage of the direct channel with its customers to contribute to this "awareness". Through informal talks and workshops, sales people of the company will try to show the benefits of forests to the very pocket of farmers - the riparian vegetation, for example, prevents soil erosion.
"They will use the same sales tactics to raise awareness", says Gabriela Burian, sustainability manager for Monsanto. "In this dialogue on the restoration it will be explained why, what for and how it should be done."In recent years, Western Bahia entered the radar of agricultural investors due to the area potential yet to be exploited. According to the Department of Agriculture of LEM, there are 400 large farmers in the city, and virtually the same number of small farmers. They are dedicated to 235 thousand hectares, especially soybeans and cotton, the flagship in the region.
For this same reason, environmentalists have intensified their actions in the region. In this piece of Cerrado there are still many fragments preserved. The race, therefore, is to avoid unnecessary deforestation like those occurred in Mato Grosso, for example. The second largest biome in the country, after the Amazon, the Cerrado is the birthplace of waters that forms the three major river basins of the country - the Amazon, São Francisco and Paraná/Paraguay
Monday, September 5, 2011
Opportunities for agriculture in the climate economy - FEED2011
Winrock Intl institute for agricultural development
John kadyszewski
Why operate a carbon offset registry?
Science is clear - action is needed
Markets are the best answer to respond to the unprecedented global changes
Food security is not negotiable
Earth needs to at least double the food production in the next 30 years
Future of agriculture:
yield matters
Improve genetics, best practices, reduce input
Future land use needs careful planning
Reduce pressure on biodiversity and forest
Agricultural intensification avoided 161 GtC from 1961 to 2005
1,514 million of additional ha would be necessary from 1961 to 2005
W/o additional yield during these years
Can carbon markets offer incentives for more efficient agriculture?
California
1st compliance period 25.8million for 2013-2014
But it would be 3x more for 2015-2017
Carbon offset markets can provide new sources of revenue to the grower
Seeking a green economy with agriculture
Carolina Dubeux, UFRJ
Green economy: Low carbon, natural resources optimization and socially fair
Practices for Green Economy:
Recuperation soil fertility
Crop rotation
Erosion reduction
Reduction herbicides and pesticide
Climate Center Study based on Stern Report and weather model UK
Considering 2oC (400ppmCO2)
Climate Change (CC) interactions and cost for the country (Brazil):
impact natural resources and forestry/agriculture and energy (lower efficiency - 30%)
healthy impacts, cities,
GDP w CC x normal scenario:
Losses under CC scenario: another Brazil 2010 GDP until 2050
30 bi U$
Agriculture:
Losses from 1.7 to 4.5% GDP
Food: until 2C some rising yield
5C scenario falling yields in many developed regions
Costs for Brazil to adapt to Climate Change and % yield reduction per crop
2050
Rice: reduction 12%
Cotton less 14%
Soya less 30%
Corn less 15%
Sugar cane yield improvement 139%
Solutions:
Genetic modification (adapt to weather), irrigation
Emissions in Brazil
Forestry 61%
Agriculture 19%
Opportunities:
No-till
Pasture recuperation
Integration agric forestry pasture
Low carbon agriculture
nitrogen fixation (0.5 U$/ton Co2 eq)
Green jobs - Peter Pschen, Job creation and sustainable enterprise department at the Intl Labour Organization
1/3 in the world work for agriculture
Today: 50 millions de refugees in the agriculture due to cc
Bangladesh, Haiti, Etiopia
Haiti last October losses 15% of GDP
Intl reports:
Stern review, IPCC, McKinsey:
cc biggest challenge to reach millennium goals
Challenge for all
Green jobs and development: 20 countries
Jobs Changes to
Less energy, less emissions
it's not an option: we need stop CC and integrate poorest in the economy
High potential:
Energy efficient, environment services, agriculture and forest sustainable
Green jobs in Brazil:
2.5Mi (6.7%)
increasing more than Business as usual market
Agriculture:
>1bi workers
Main focus: poorest
Agr Directly 13% emissions, linked to forestry emissions, water, erosion
More yield need to be done w/o more inputs
Food market increase 4-5%
Reduction emission
Challenges for agriculture in Brazil:
Keep low carbon impact yield
Help other sectors to reduce emissions (biofuels)
New jobs (2 Mi/yr)
Better workforce preparation (agribusiness, cane)
Stewardship related to herbicides and pesticides
4 MI workforce can't read and need to be better prepared
green and fair jobs = green jobs
Crucial is to invest in agriculture workforce in order to ensure the transformation
John kadyszewski
Why operate a carbon offset registry?
Science is clear - action is needed
Markets are the best answer to respond to the unprecedented global changes
Food security is not negotiable
Earth needs to at least double the food production in the next 30 years
Future of agriculture:
yield matters
Improve genetics, best practices, reduce input
Future land use needs careful planning
Reduce pressure on biodiversity and forest
Agricultural intensification avoided 161 GtC from 1961 to 2005
1,514 million of additional ha would be necessary from 1961 to 2005
W/o additional yield during these years
Can carbon markets offer incentives for more efficient agriculture?
California
1st compliance period 25.8million for 2013-2014
But it would be 3x more for 2015-2017
Carbon offset markets can provide new sources of revenue to the grower
Seeking a green economy with agriculture
Carolina Dubeux, UFRJ
Green economy: Low carbon, natural resources optimization and socially fair
Practices for Green Economy:
Recuperation soil fertility
Crop rotation
Erosion reduction
Reduction herbicides and pesticide
Climate Center Study based on Stern Report and weather model UK
Considering 2oC (400ppmCO2)
Climate Change (CC) interactions and cost for the country (Brazil):
impact natural resources and forestry/agriculture and energy (lower efficiency - 30%)
healthy impacts, cities,
GDP w CC x normal scenario:
Losses under CC scenario: another Brazil 2010 GDP until 2050
30 bi U$
Agriculture:
Losses from 1.7 to 4.5% GDP
Food: until 2C some rising yield
5C scenario falling yields in many developed regions
Costs for Brazil to adapt to Climate Change and % yield reduction per crop
2050
Rice: reduction 12%
Cotton less 14%
Soya less 30%
Corn less 15%
Sugar cane yield improvement 139%
Solutions:
Genetic modification (adapt to weather), irrigation
Emissions in Brazil
Forestry 61%
Agriculture 19%
Opportunities:
No-till
Pasture recuperation
Integration agric forestry pasture
Low carbon agriculture
nitrogen fixation (0.5 U$/ton Co2 eq)
Green jobs - Peter Pschen, Job creation and sustainable enterprise department at the Intl Labour Organization
1/3 in the world work for agriculture
Today: 50 millions de refugees in the agriculture due to cc
Bangladesh, Haiti, Etiopia
Haiti last October losses 15% of GDP
Intl reports:
Stern review, IPCC, McKinsey:
cc biggest challenge to reach millennium goals
Challenge for all
Green jobs and development: 20 countries
Jobs Changes to
Less energy, less emissions
it's not an option: we need stop CC and integrate poorest in the economy
High potential:
Energy efficient, environment services, agriculture and forest sustainable
Green jobs in Brazil:
2.5Mi (6.7%)
increasing more than Business as usual market
Agriculture:
>1bi workers
Main focus: poorest
Agr Directly 13% emissions, linked to forestry emissions, water, erosion
More yield need to be done w/o more inputs
Food market increase 4-5%
Reduction emission
Challenges for agriculture in Brazil:
Keep low carbon impact yield
Help other sectors to reduce emissions (biofuels)
New jobs (2 Mi/yr)
Better workforce preparation (agribusiness, cane)
Stewardship related to herbicides and pesticides
4 MI workforce can't read and need to be better prepared
green and fair jobs = green jobs
Crucial is to invest in agriculture workforce in order to ensure the transformation
FEED 2011 - Intl Forum on Stratwgic studies for agricultural development and respect for climate
Directly from FEED:
Katia Abreu (pres of agriculture association CNA) opened the session remembering the importance to have environment and production together trying to find common factors during thus Conference. (payment for environmental services can be the option for it)
FAO representative, Helder Muteia, presented an overview about food safety in the world.
Ceo for Strategic solutions for development, Deborah la Franchi presented the strategy toward sustainability for different growers segments
Mendonca de Barros, Brazil's role providing food to the world. He called attention to cost in this path and the importance to innovate.
Pratini: the global change brought new consumers (China, India...) and Brazil needs to learn how to differentiate it's products, adding value. Remembered some top markets. Questioned the amount of 1,250,000 $/day subsidies from OECD to it's agriculture.
Asked for seriousness in this approach worldwide.
Called the attention also to the link between hungry in Africa and American subsidies to cotton.
According to him in Brazil 5 factors are ok: weather, soil, technology, water and farmers admint.
High costs are a challenge.
Katia Abreu (pres of agriculture association CNA) opened the session remembering the importance to have environment and production together trying to find common factors during thus Conference. (payment for environmental services can be the option for it)
FAO representative, Helder Muteia, presented an overview about food safety in the world.
Ceo for Strategic solutions for development, Deborah la Franchi presented the strategy toward sustainability for different growers segments
Mendonca de Barros, Brazil's role providing food to the world. He called attention to cost in this path and the importance to innovate.
Pratini: the global change brought new consumers (China, India...) and Brazil needs to learn how to differentiate it's products, adding value. Remembered some top markets. Questioned the amount of 1,250,000 $/day subsidies from OECD to it's agriculture.
Asked for seriousness in this approach worldwide.
Called the attention also to the link between hungry in Africa and American subsidies to cotton.
According to him in Brazil 5 factors are ok: weather, soil, technology, water and farmers admint.
High costs are a challenge.
Saturday, August 20, 2011
Comissão Sustentabilidade
São Paulo Câmara de Comércio França-Brasil e a Comissão de Sustentabilidade convidam para a apresentação que acontecerá dia 25 de Agosto das 9h00 às 10h30, na CCFB-SP.
Tema:
“Projeto Produzir e Conservar”
Parceria entre a MONSANTO e a CONSERVAÇÃO INTERNACIONAL
Tema:
“Projeto Produzir e Conservar”
Parceria entre a MONSANTO e a CONSERVAÇÃO INTERNACIONAL
Thursday, August 11, 2011
Toward a Low carbon agribusiness - Summary for Brazil August
August in Brazil brought a lot of Multi-stakeholder dialogue!
Mainly focusing on Rio+20.
Especially in agri-business sector.
Government (environmental Ministry) started the month calling business to define what would be for this sector the best way to translate Nagoya goals. Next steps will be to call NGO, academy, communities and, of course the government itself.
New! Agribusiness sector (CNA) also stared a new way to approach theIr discussion toward a low carbon economy!
Adaptation for agribusiness has been on the agenda since - even for the most skeptical - changes started already to happen and agribusiness is already noticing differences.
Scenarios prepared by academics presented 9 crops and some possibilities for 2020, 2040, 2050 if nothing happens in mitigation nor adaptation for Brazil
here some ex(from academia):
coffee:
2020 - Low risk scenario: 10% less yield
in terms of regions, for Brazil the worse would be north-east:
all scenarios would cause changes in production. But 4C increase temp it would become a desert
Soybean (weather dependent):
if nothing change for 2020 it would loose 20% in terms of area
would be some benefit?
Yes for sugarcane (CO2 and high temp related)
Real opportunity:
Coffee/seringueira or fruits: mitigate 1 to 2 C in the coffee area increasing income
Cost for doing nothing in adaptation:
1 MI R$/yr x 10 hrs x 3 years (multiplication)
"The grower need to understand the climate change is serious"
News?
A new Intl Climate Change Lab applied to agriculture is starting to be build inside Unicamp with support from government
To evaluate:
Crop shifts scenarios
Opportunities in terms of breeding and technologies
database Improvement
Systems Management (integration agri-pasture-forestry)
nitrogen opportunities evaluation (since 1kg= 4,5 kg CO2)
investment in drought tolerance
Companies, government, growers and NGOs are all looking for the best way to incorporate costs in the product.
Some good cases but still challenge: looking for regulation and process incorporation from field to market.
Global agricultural demand increasing fuel, food, fiber continuously up to 2030
Stocks in the lowest level. Only the chain, together in a Multi-stakeholder dialogue across countries can generate a real solution.
Beyond good cases, the society needs to incorporate the cost for conservation in the production value.
Without paradigm. And environment ministry in Brazil has been crucial in this path. Agriculture solutions ask for innovative finance services, projects optimization and cradle to cradle Evaluation.
In this search, measures and reports are crucial for companies and for their chain helping evaluation.
Only a coordinated action from field to market can help to build a low carbon economy!
Mainly focusing on Rio+20.
Especially in agri-business sector.
Government (environmental Ministry) started the month calling business to define what would be for this sector the best way to translate Nagoya goals. Next steps will be to call NGO, academy, communities and, of course the government itself.
New! Agribusiness sector (CNA) also stared a new way to approach theIr discussion toward a low carbon economy!
Adaptation for agribusiness has been on the agenda since - even for the most skeptical - changes started already to happen and agribusiness is already noticing differences.
Scenarios prepared by academics presented 9 crops and some possibilities for 2020, 2040, 2050 if nothing happens in mitigation nor adaptation for Brazil
here some ex(from academia):
coffee:
2020 - Low risk scenario: 10% less yield
in terms of regions, for Brazil the worse would be north-east:
all scenarios would cause changes in production. But 4C increase temp it would become a desert
Soybean (weather dependent):
if nothing change for 2020 it would loose 20% in terms of area
would be some benefit?
Yes for sugarcane (CO2 and high temp related)
Real opportunity:
Coffee/seringueira or fruits: mitigate 1 to 2 C in the coffee area increasing income
Cost for doing nothing in adaptation:
1 MI R$/yr x 10 hrs x 3 years (multiplication)
"The grower need to understand the climate change is serious"
News?
A new Intl Climate Change Lab applied to agriculture is starting to be build inside Unicamp with support from government
To evaluate:
Crop shifts scenarios
Opportunities in terms of breeding and technologies
database Improvement
Systems Management (integration agri-pasture-forestry)
nitrogen opportunities evaluation (since 1kg= 4,5 kg CO2)
investment in drought tolerance
Companies, government, growers and NGOs are all looking for the best way to incorporate costs in the product.
Some good cases but still challenge: looking for regulation and process incorporation from field to market.
Global agricultural demand increasing fuel, food, fiber continuously up to 2030
Stocks in the lowest level. Only the chain, together in a Multi-stakeholder dialogue across countries can generate a real solution.
Beyond good cases, the society needs to incorporate the cost for conservation in the production value.
Without paradigm. And environment ministry in Brazil has been crucial in this path. Agriculture solutions ask for innovative finance services, projects optimization and cradle to cradle Evaluation.
In this search, measures and reports are crucial for companies and for their chain helping evaluation.
Only a coordinated action from field to market can help to build a low carbon economy!
Tuesday, August 9, 2011
Dicas rapidas Conservação e Biodiversidade
Visando apoiar educadores brasileiros na abordagem dos temas Biodiversidade e Conservação Ambiental em sala de aula seguem links interessantes para o Guia ‘Investigando a Biodiversidade’:
PDF + breve resumo http://www.conservacao.org/publicacoes/index.php?t=2
Press release sobre o lançamento da publicação: http://www.conservacao.org/noticias/noticia.php?id=457
Endereço do blog da publicação: http://investigandoabiodiversidade.blogspot.com
PDF + breve resumo http://www.conservacao.org/publicacoes/index.php?t=2
Press release sobre o lançamento da publicação: http://www.conservacao.org/noticias/noticia.php?id=457
Endereço do blog da publicação: http://investigandoabiodiversidade.blogspot.com
Wednesday, August 3, 2011
Dialogue about Biodiversity: Brazilian strategy for 2020
From Brasilia, DF:
Minister of Environment started this week a Multi-stakeholder dialogue about Goals established in Nagoya, 2010:
Yesterday with Brazilian Business Council for Sustainable Development (CEBDS)
Today (happening now!) and tomorrow with National Industry Association (CNI) and business
Next steps academy, civil society, government and local communities
Petrobras presented their strategy:
Started with a Biodiversity area and established 20 goals for 2020 linking those with Nagoya goals.
Mapped all the different areas, planning risks and opportunities in each area with spacial system to help decisions. All the projects need the positioning paper from environmental area and this paper need to be considered.
Studies about biodiversity and monitoring biodiversity
Environmental Program:
Water and Climate (2008 and 2012)
820 partnership
More than 5,000 species
Engagement (CEBDS, CNI, MEB....)
the advancement in the biodiversity support stakeholder and finance analysis
Shareholder question/focus: water and biodiversity
Risks evaluation
Challenges: biodiversity integration in the business
Minister of Environment started this week a Multi-stakeholder dialogue about Goals established in Nagoya, 2010:
Yesterday with Brazilian Business Council for Sustainable Development (CEBDS)
Today (happening now!) and tomorrow with National Industry Association (CNI) and business
Next steps academy, civil society, government and local communities
Petrobras presented their strategy:
Started with a Biodiversity area and established 20 goals for 2020 linking those with Nagoya goals.
Mapped all the different areas, planning risks and opportunities in each area with spacial system to help decisions. All the projects need the positioning paper from environmental area and this paper need to be considered.
Studies about biodiversity and monitoring biodiversity
Environmental Program:
Water and Climate (2008 and 2012)
820 partnership
More than 5,000 species
Engagement (CEBDS, CNI, MEB....)
the advancement in the biodiversity support stakeholder and finance analysis
Shareholder question/focus: water and biodiversity
Risks evaluation
Challenges: biodiversity integration in the business
Thursday, May 19, 2011
Como expandir a cultura da Sustentabilidade para outras filiais da empresa fora do Brasil?
Esse foi um dos desafios lançados no ultimo Encontro das Empresas Pelo Clima! No levantamento dos potenciais apoios (inputs de diferentes setores) surgiram varias ideias que podem ser uteis em nosso dia a dia:
-Mapeamento das pessoas interessadas, potenciais parceiros (internos/externos) e lideres nos outros países;
-Mapeamento da cultura local;
-Workshop para ouvi-los sobre a implementação da estrategia localmente;
-Boletim Tecnico mensal com informaçoes sobre a nova economia (enviado nao para toda a empresa mas para aqueles que tem interesse);
-Camara Estrategica de Mudanças Climaticas: Com representantes de diversos países/areas objetivando entender e difundir a questao;
-Treinamentos on line e presenciais segmentados por publicos;
-Meses Tematicos (com cores) para difundir cada tema
-Certificação e Verificaçao anual do alinhamento de todos os funcionarios
Perguntas de partida: "Por que e Para que? Qual o interesse de cada area e/ou nacionalidade"que possa atrai-los?
-Apoio da Liderança local
-Mapeamento das pessoas interessadas, potenciais parceiros (internos/externos) e lideres nos outros países;
-Mapeamento da cultura local;
-Workshop para ouvi-los sobre a implementação da estrategia localmente;
-Boletim Tecnico mensal com informaçoes sobre a nova economia (enviado nao para toda a empresa mas para aqueles que tem interesse);
-Camara Estrategica de Mudanças Climaticas: Com representantes de diversos países/areas objetivando entender e difundir a questao;
-Treinamentos on line e presenciais segmentados por publicos;
-Meses Tematicos (com cores) para difundir cada tema
-Certificação e Verificaçao anual do alinhamento de todos os funcionarios
Perguntas de partida: "Por que e Para que? Qual o interesse de cada area e/ou nacionalidade"que possa atrai-los?
-Apoio da Liderança local
Tuesday, May 3, 2011
Oeste da Bahia - Convite
Convite
A Conservação Internacional Brasil e a Monsanto, no escopo do Programa Produzir e Conservar, desenvolvem pela primeira vez no oeste da Bahia a Oficina de Novas Mídias, com o foco na construção de redes sociais. O evento, que será realizado nos dias 16 e 17 de maio, na Faculdade São Francisco de Barreiras (FASB), pretende incentivar a implantação de uma rede de informação e mobilização, que propicie a discussão e mobilização dos problemas ambientais da região.
O curso será ministrado pela jornalista e pesquisadora da Faculdade Casper Líbero, e doutoranda pela Universidade de São Paulo (USP), Daniela Osvald Ramos.
A organização gostaria de convidá-lo (a) a participar do evento, como forma de contribuir para a disseminação e da temática ambiental do oeste da Bahia. Em anexo o convite oficial do curso de novas mídias, e segue abaixo a proposta do curso. As inscrições são gratuitas. As vagas são restritas aos convidados. Caso tenha interesse na participação, por favor, confirmar até o dia 3 de maio pelo email: hebert@araticum.jor.br, ou pelo telefone (77) 9978 0983. Contamos com a sua presença.
Hebert Regis
hebert@araticum.jor.br
(77) 9978 0913
Proposta de oficina sobre Novas Mídias com foco em Redes Sociais
Objetivo: Apresentar ferramentas de interação social; desenvolver habilidades para uso prático e crítico.
Metodologia: Apresentação teórica (3h) e aplicação de exercícios práticos. Ao final da oficina os alunos deverão estar aptos a criar e divulgar conteúdos na internet, em específico nas redes sociais.
Data: 16 e 17/5 (um dia inteiro e outro turno = 12h).
Programa teórico
- A Web 2.0 e 3.0
- Ferramentas de interação social
- O que é ativismo digital?
- Casos recentes envolvendo as redes sociais: mobilizações sociais, mobilização em catástrofes, mobilização de comunidades específicas, mobilização de consumidores insatisfeitos.
- Técnicas de ativismo digital.
Exercícios práticos
Twitter
>> Criação de perfil;
>> Criação de listas;
>> A função do RT (Retweet);
>> Uso de #hashtags (palavras-chave).
Facebook
>> Criação de perfil;
>> Como criar e manter uma “página de negócios” (uso de páginas);
>> Publicação de notas;
>> Criação de grupos (Fórum de discussão);
>> As questões de privacidade.
Integração das contas Twitter e Facebook
>> Como fazer, por que fazer e por que não fazer.
Googledocs
>> Como criar documentos (texto, planilhas, discussões, agendas) e trabalhar em conjunto.
Geolocalização
>> Como criar e geolocalizar informações em um mapa público no Google Maps.
A Conservação Internacional Brasil e a Monsanto, no escopo do Programa Produzir e Conservar, desenvolvem pela primeira vez no oeste da Bahia a Oficina de Novas Mídias, com o foco na construção de redes sociais. O evento, que será realizado nos dias 16 e 17 de maio, na Faculdade São Francisco de Barreiras (FASB), pretende incentivar a implantação de uma rede de informação e mobilização, que propicie a discussão e mobilização dos problemas ambientais da região.
O curso será ministrado pela jornalista e pesquisadora da Faculdade Casper Líbero, e doutoranda pela Universidade de São Paulo (USP), Daniela Osvald Ramos.
A organização gostaria de convidá-lo (a) a participar do evento, como forma de contribuir para a disseminação e da temática ambiental do oeste da Bahia. Em anexo o convite oficial do curso de novas mídias, e segue abaixo a proposta do curso. As inscrições são gratuitas. As vagas são restritas aos convidados. Caso tenha interesse na participação, por favor, confirmar até o dia 3 de maio pelo email: hebert@araticum.jor.br, ou pelo telefone (77) 9978 0983. Contamos com a sua presença.
Hebert Regis
hebert@araticum.jor.br
(77) 9978 0913
Proposta de oficina sobre Novas Mídias com foco em Redes Sociais
Objetivo: Apresentar ferramentas de interação social; desenvolver habilidades para uso prático e crítico.
Metodologia: Apresentação teórica (3h) e aplicação de exercícios práticos. Ao final da oficina os alunos deverão estar aptos a criar e divulgar conteúdos na internet, em específico nas redes sociais.
Data: 16 e 17/5 (um dia inteiro e outro turno = 12h).
Programa teórico
- A Web 2.0 e 3.0
- Ferramentas de interação social
- O que é ativismo digital?
- Casos recentes envolvendo as redes sociais: mobilizações sociais, mobilização em catástrofes, mobilização de comunidades específicas, mobilização de consumidores insatisfeitos.
- Técnicas de ativismo digital.
Exercícios práticos
>> Criação de perfil;
>> Criação de listas;
>> A função do RT (Retweet);
>> Uso de #hashtags (palavras-chave).
>> Criação de perfil;
>> Como criar e manter uma “página de negócios” (uso de páginas);
>> Publicação de notas;
>> Criação de grupos (Fórum de discussão);
>> As questões de privacidade.
Integração das contas Twitter e Facebook
>> Como fazer, por que fazer e por que não fazer.
Googledocs
>> Como criar documentos (texto, planilhas, discussões, agendas) e trabalhar em conjunto.
Geolocalização
>> Como criar e geolocalizar informações em um mapa público no Google Maps.
Thursday, April 28, 2011
"Building a Low Carbon Economy in Brazil: Perspectives on Renewable Energy Public Policies"
The Brazil Institute at the Woodrow Wilson International Center for Scholars
Invites you to a seminar on
Building a Low Carbon Economy in Brazil:Perspectives on Renewable Energy Public Policies
Friday April 29th,2011 – 2:00 pm – 4:00 pm
Woodrow Wilson International Centerfor Scholars
5th FloorConference Room
RSVP (Acceptances only): jillian.macnaughton@wilsoncenter.org
Speaker: Barbara da Costa de Oliveira, Supervisor,Global Sustainability, Fundacao Getulio Vargas
Discussants: Marcelo Cavalcanti Guerra, Superintendent, Union for the Sugar and EthanolIndustry of Pernambuco (SINDACUCAR); Eduardo Azevedo Rodrigues,Executive Secretary of Energy, Secretariat of Water and Energy ResourcesPernambuco; Luiz Antonio Rossi, Researcher, Solar and Wind RenewableEnergy, Interdisciplinary Center of Energy Planning, University of Campinas; RosangelaMoreira de Araujo, Superintendent of Biofuels and Product Quality, NationalAgency for Petroleum, Natural Gas and Biofuels (ANP)
Moderator: Paulo Sotero, Director, BrazilInstitute
A recently concluded analysis by theFundacao Getulio Vargas discusses a series of proposals for incentives in the productionand development of renewable energy in Brazil.
For more informationand directions, visit www.wilsoncenter.org\brazil
Todos podem acompanhar amanha, via webcasting, a palestra de Barbara Oliveira, Coordenadora do Programa Sustentabilidade Global, no Brazil Institute do Woodrow Wilson International Center for Scholars (Washington DC).
Barbara falará sobre as Propostas de Políticas Públicas para o setor de Energia elaboradas no âmbito do EPC em 2010.
A apresentação será transmitida ao vivo, via webcasting, amanhã, dia 29/04, das 15h às 17h (horário de Brasília) no site www.wilsoncenter.org\brazil.
Invites you to a seminar on
Building a Low Carbon Economy in Brazil:Perspectives on Renewable Energy Public Policies
Friday April 29th,2011 – 2:00 pm – 4:00 pm
Woodrow Wilson International Centerfor Scholars
5th FloorConference Room
RSVP (Acceptances only): jillian.macnaughton@wilsoncenter.org
Speaker: Barbara da Costa de Oliveira, Supervisor,Global Sustainability, Fundacao Getulio Vargas
Discussants: Marcelo Cavalcanti Guerra, Superintendent, Union for the Sugar and EthanolIndustry of Pernambuco (SINDACUCAR); Eduardo Azevedo Rodrigues,Executive Secretary of Energy, Secretariat of Water and Energy ResourcesPernambuco; Luiz Antonio Rossi, Researcher, Solar and Wind RenewableEnergy, Interdisciplinary Center of Energy Planning, University of Campinas; RosangelaMoreira de Araujo, Superintendent of Biofuels and Product Quality, NationalAgency for Petroleum, Natural Gas and Biofuels (ANP)
Moderator: Paulo Sotero, Director, BrazilInstitute
A recently concluded analysis by theFundacao Getulio Vargas discusses a series of proposals for incentives in the productionand development of renewable energy in Brazil.
For more informationand directions, visit www.wilsoncenter.org\brazil
Todos podem acompanhar amanha, via webcasting, a palestra de Barbara Oliveira, Coordenadora do Programa Sustentabilidade Global, no Brazil Institute do Woodrow Wilson International Center for Scholars (Washington DC).
Barbara falará sobre as Propostas de Políticas Públicas para o setor de Energia elaboradas no âmbito do EPC em 2010.
A apresentação será transmitida ao vivo, via webcasting, amanhã, dia 29/04, das 15h às 17h (horário de Brasília) no site www.wilsoncenter.org\brazil.
Monday, April 25, 2011
Investors call on companies to reduce their greenhouse gas emissions
A new investor-led CDP initiative, Carbon Action, launched this month in response to investor requirements to accelerate company action on carbon reduction activities.
A vanguard group of 35 investors with US$7.6 trillion in assets including Aviva Investors, CCLA Investment Management and Scottish Widows Investment Partnership (SWIP) are requesting that the largest 500 public companies in the world take concrete action to reduce their emissions.
Steve Waygood, Head of Sustainability, Research and Engagement at Aviva Investors, a founding supporter of the Carbon Action initiative, says: “We believe that the external costs of greenhouse gas emissions will become internalised into company cash flows and profitability. We encourage companies to consider what action that they can take now to reduce emissions.”Find out more about this first investor request to reduce emissions.
Emissions link to profitability drives new Carbon Action initiativeThere are significant business benefits for companies in reducing their emissions and this is the driving force behind CDP’s new investor-led initiative, Carbon Action.
Craig Mckenzie at Scottish Widows Investment Partnership believes: “Often companies do not need to make a choice between ethical goals or higher financial returns – that’s the great attraction. In the face of rising energy costs reducing emissions means making more money.”
There is multiple evidence that disclosure has already helped encourage companies to set emissions reduction targets. Vestas, one of the founding supporters of Carbon Action, tells us: “It does take time to understand what is required in the reporting process and to collect answers from across the organization but it helps to set targets and maximize reductions.”
Carbon Action now goes a step further asking companies to undertake concrete action to reduce greenhouse gas emissions. This is a natural evolution, but it also represents a new era in investor focus on the benefits of carbon reductions.
A commitment to verificationCDP strongly encourages the application of robust and credible verification procedures in the collection of carbon emissions data, as well as the actions taken to reduce them.
Whilst companies are not currently required to verify the data submitted to CDP, it is encouraged through the scoring methodology which allocates a noteworthy percentage of points to verification. To qualify for entry to the Carbon Performance Leadership Index companies must verify their Scope 1 and 2 data.
CDP has formed a verification working group, in which we collaborate closely with selected verification partners -- Bureau Veritas, LRQA and TÜV NORD -- in order to support reporting companies with helpful resources and further develop CDP’s approach to verification. As part of this work, the CDP is developing a verification strategy that will be published in the summer of 2011 and communicated to reporting companies globally.
A vanguard group of 35 investors with US$7.6 trillion in assets including Aviva Investors, CCLA Investment Management and Scottish Widows Investment Partnership (SWIP) are requesting that the largest 500 public companies in the world take concrete action to reduce their emissions.
Steve Waygood, Head of Sustainability, Research and Engagement at Aviva Investors, a founding supporter of the Carbon Action initiative, says: “We believe that the external costs of greenhouse gas emissions will become internalised into company cash flows and profitability. We encourage companies to consider what action that they can take now to reduce emissions.”Find out more about this first investor request to reduce emissions.
Emissions link to profitability drives new Carbon Action initiativeThere are significant business benefits for companies in reducing their emissions and this is the driving force behind CDP’s new investor-led initiative, Carbon Action.
Craig Mckenzie at Scottish Widows Investment Partnership believes: “Often companies do not need to make a choice between ethical goals or higher financial returns – that’s the great attraction. In the face of rising energy costs reducing emissions means making more money.”
There is multiple evidence that disclosure has already helped encourage companies to set emissions reduction targets. Vestas, one of the founding supporters of Carbon Action, tells us: “It does take time to understand what is required in the reporting process and to collect answers from across the organization but it helps to set targets and maximize reductions.”
Carbon Action now goes a step further asking companies to undertake concrete action to reduce greenhouse gas emissions. This is a natural evolution, but it also represents a new era in investor focus on the benefits of carbon reductions.
A commitment to verificationCDP strongly encourages the application of robust and credible verification procedures in the collection of carbon emissions data, as well as the actions taken to reduce them.
Whilst companies are not currently required to verify the data submitted to CDP, it is encouraged through the scoring methodology which allocates a noteworthy percentage of points to verification. To qualify for entry to the Carbon Performance Leadership Index companies must verify their Scope 1 and 2 data.
CDP has formed a verification working group, in which we collaborate closely with selected verification partners -- Bureau Veritas, LRQA and TÜV NORD -- in order to support reporting companies with helpful resources and further develop CDP’s approach to verification. As part of this work, the CDP is developing a verification strategy that will be published in the summer of 2011 and communicated to reporting companies globally.
Brazil: Sustainability Public Private Parternship
Here in Brazil we're living a very interesting moment about how to increase production while conserving more. The government (National and some States like Sao Paulo) wants to play a role in the international scenario and in order to ensure that defined voluntary goals for carbon reduction (regulation) .
Then companies and entities started this discussion, most still in the beginning (mapping CO2) but leaders in their sectors already understanding the importance to set up goals (neutralization).
Only to give an example: Nowadays the Environmental Ministry is calling companies and entities to discuss the following agenda:
What are the challenges in terms of sustainability for companies in Brazil and how can the government help? What are the challenges for private sector in direction to a Low Carbon Economy? How to ensure Brazil's leadership positioning in the world?
Suggestions for innovation for the government
Management tools used by private sector that can be used by the government
How can Brazil produce more and preserve more?
How can the country advance in public-private partnership?
:) Interesting times when the government wants to discuss this Agenda with society!... Great opportunity for real advancements!
Postado por Sustentabilid
Then companies and entities started this discussion, most still in the beginning (mapping CO2) but leaders in their sectors already understanding the importance to set up goals (neutralization).
Only to give an example: Nowadays the Environmental Ministry is calling companies and entities to discuss the following agenda:
What are the challenges in terms of sustainability for companies in Brazil and how can the government help? What are the challenges for private sector in direction to a Low Carbon Economy? How to ensure Brazil's leadership positioning in the world?
Suggestions for innovation for the government
Management tools used by private sector that can be used by the government
How can Brazil produce more and preserve more?
How can the country advance in public-private partnership?
:) Interesting times when the government wants to discuss this Agenda with society!... Great opportunity for real advancements!
Postado por Sustentabilid
Saturday, March 19, 2011
“Providing Education in face of climate change, food and energy scarcity”
Dr. Charles Rice - from Kansas State University and IPCC 2007
What’s your opinion about climate change?
“I’ve been working in this area there’s 20 years. I had the opportunity to participate in the IPCC in 2007. I was one of the leaders of the agriculture chapter for the “mitigation” working group (the others groups were “science of climate”; “impacts, vulnerability and adaptation”). Under that assessment report there was evidence that the climate is changing and part of it is due to human activities.”
“The point that’s particularly important to the agriculture is: Climate change is not just temperature but, also precipitation and variability of the climate. From the agricultural standpoint this change is very important because a change in precipitation can cause increased erosion or a change in variation can increase water stress. Those aspects are critical to produce food and increase the risk to the farmer.
Can science solve this problem?
“Science will help but with the increase variability it’s more difficult to solve this problem”
Talking about mitigation… “We found that over the next 20 years, agriculture can provide significant mitigation of climate change by iIncreasing soil sequestration or reducing greenhouse gases (primarily N2O and CH4). The benefits of those mitigation practices can help sustainability and also reduce the vulnerability of climate change.
Examples of mitigation practices: “No till agriculture can increase carbon sequestration in soil and also conserve soil water which reduces the vulnerability to climate change.
The other additional benefit is that no till reduces fuel use also reducing CO2.
Other cropping practices like intensification of crop rotation can increase soil carbon.” Then having no till already in Brazil we still can have an opportunity into increase carbon sequestration with improving crop rotation.
Talking about nitrogen: “We can reduce N2O by improving nitrogen fertilizer management. That can be achieve by changing the rate of nitrogen fertilizer, timing, placement and format. All those factors can improve nitrogen use efficiency which has a benefit to the environment as well as to the farm because he/she reduces the input cost.”
"What we and others have found is that the agriculture can offset CO2 emissions from others sources by 10 to 15% and that provides an opportunity for agriculture to receive benefits for providing carbon credits.
“This an opportunity for farmers to receive payment for carbon credits if the right policies are developed”
“The value of the students and faculty exchanges between US and Brazil is that it increases their global awareness. In addition it provides a comparison between temperate and tropical agricultural system. This exchange is particularly important since in terms of food security Brazil and US are major players in the world. This program can provide leadership for food security and climate issues.”
What’s your opinion about climate change?
“I’ve been working in this area there’s 20 years. I had the opportunity to participate in the IPCC in 2007. I was one of the leaders of the agriculture chapter for the “mitigation” working group (the others groups were “science of climate”; “impacts, vulnerability and adaptation”). Under that assessment report there was evidence that the climate is changing and part of it is due to human activities.”
“The point that’s particularly important to the agriculture is: Climate change is not just temperature but, also precipitation and variability of the climate. From the agricultural standpoint this change is very important because a change in precipitation can cause increased erosion or a change in variation can increase water stress. Those aspects are critical to produce food and increase the risk to the farmer.
Can science solve this problem?
“Science will help but with the increase variability it’s more difficult to solve this problem”
Talking about mitigation… “We found that over the next 20 years, agriculture can provide significant mitigation of climate change by iIncreasing soil sequestration or reducing greenhouse gases (primarily N2O and CH4). The benefits of those mitigation practices can help sustainability and also reduce the vulnerability of climate change.
Examples of mitigation practices: “No till agriculture can increase carbon sequestration in soil and also conserve soil water which reduces the vulnerability to climate change.
The other additional benefit is that no till reduces fuel use also reducing CO2.
Other cropping practices like intensification of crop rotation can increase soil carbon.” Then having no till already in Brazil we still can have an opportunity into increase carbon sequestration with improving crop rotation.
Talking about nitrogen: “We can reduce N2O by improving nitrogen fertilizer management. That can be achieve by changing the rate of nitrogen fertilizer, timing, placement and format. All those factors can improve nitrogen use efficiency which has a benefit to the environment as well as to the farm because he/she reduces the input cost.”
"What we and others have found is that the agriculture can offset CO2 emissions from others sources by 10 to 15% and that provides an opportunity for agriculture to receive benefits for providing carbon credits.
“This an opportunity for farmers to receive payment for carbon credits if the right policies are developed”
“The value of the students and faculty exchanges between US and Brazil is that it increases their global awareness. In addition it provides a comparison between temperate and tropical agricultural system. This exchange is particularly important since in terms of food security Brazil and US are major players in the world. This program can provide leadership for food security and climate issues.”
Interview with Dr Charles Rice
This week we received in Brazil Dr Charles Rice, from Kansas State University! He came to teach in Santa Maria about "Climate Change and Agriculture". We'll post an exclusive interview with him tomorrow! Great Opportunity!
Friday, February 25, 2011
Tuesday, February 15, 2011
Before success comes the courage to fail
by Garr Reynolds
The natural world around us provides many lessons. Late last year I discussed how the humble bamboo plant has a lot to teach us about succeeding in this world. I love bamboo for many reasons, and as I said here before (and included in the Naked book in a callout section), bamboo itself offers us lessons in flexibility, strength, perseverance, simplicity, and openness. Today, while jogging up past some small farms in the mountains near our home in Nara, I passed through a familiar bamboo forest. But today something was different. I noticed one of the bamboo trees had given way and snapped during a strong wind we had recently. This caused me to take notice and slow down. We notice what is different, and if we slow down long enough a lesson may be revealed; this is a kind of "listening with the eyes." It seems that in a strong and unyielding wind, even the bend-but-don't-break adaptability of the humble bamboo will be tested to the point of failure. A subtle reminder from nature that even the strong and the courageous and the flexible fail sometimes. An old Japanese proverb says "Even monkeys fall from trees." (Saru mo ki kara ochiru — 猿も木から落ちる.) Somehow knowing this allows us to push past fear and to participate more fully as we embrace or own imperfections, even as we work to improve
The natural world around us provides many lessons. Late last year I discussed how the humble bamboo plant has a lot to teach us about succeeding in this world. I love bamboo for many reasons, and as I said here before (and included in the Naked book in a callout section), bamboo itself offers us lessons in flexibility, strength, perseverance, simplicity, and openness. Today, while jogging up past some small farms in the mountains near our home in Nara, I passed through a familiar bamboo forest. But today something was different. I noticed one of the bamboo trees had given way and snapped during a strong wind we had recently. This caused me to take notice and slow down. We notice what is different, and if we slow down long enough a lesson may be revealed; this is a kind of "listening with the eyes." It seems that in a strong and unyielding wind, even the bend-but-don't-break adaptability of the humble bamboo will be tested to the point of failure. A subtle reminder from nature that even the strong and the courageous and the flexible fail sometimes. An old Japanese proverb says "Even monkeys fall from trees." (Saru mo ki kara ochiru — 猿も木から落ちる.) Somehow knowing this allows us to push past fear and to participate more fully as we embrace or own imperfections, even as we work to improve
Friday, January 14, 2011
Farm reform, biotech are key to feeding world by 2050: study
Paris, January 12 - Massive changes in farming practices, eating habits and consumption will be needed to feed Earth’s population sustainably when it hits nine billion in 2050, French scientists warned on Wednesday.
In under 40 years, the world will have to make farming more productive but less dependent on harmful chemicals, curb food losses and waste, protect the environment and reduce agriculture’s exposure to disastrous price swings, they said.
Their study, called Agrimonde (Agriworld in French), is co-authored by specialists at France’s National Institute for Agricultural Research (INRA) and the International Cooperative Centre for Agronomical Research for Development (CIRAD).
“This exercise is undertaken at a very specific human history, at a time when the population today is seven billion,” CIRAD president Gerard Matheron said at a press conference. “World agriculture faces a major challenge.”
Last week, the UN’s Food and Agriculture Organisation (FAO) reported that food prices had hit their highest level ever and World Bank President Robert Zoellick warned that rising prices for staples “are re-emerging as a threat to global growth and social stability.”
Riots in Algeria, meanwhile, left five people dead, hundreds wounded and about 1,000 in jail, prompting the authorities to promise to cut food prices.
The Agrimonde study said that North Africa and the Middle East, Asia and sub-Saharan Africa, all with fast-growing populations today, will be heavily dependent on imported food in 2050.
It puts forward two scenarios — both relatively optimistic — by which the planet’s expected nine billion humans are fed by 2050.
Under a business-as-usual scenario, all regions in the world would enjoy strong economic growth, invest heavily in research, innovation, education, health and infrastructure.
But, under this scenario, there is not a high priority to the environment, with resulting damage to ecosystems.
Under the second scenario, environmental integrity is a key factor.
To achieve this goal in sustainability, rich countries in particular would have to reduce excessive consumption that leads to obesity and tackle loss and waste in food distribution and use that today runs at around 25 percent of production.
Agriculture everywhere would have to be more economical in fossil fuels and make less use of chemicals.
“However, this would not be a return to archaic agriculture, but instead require innovation and social change,” said CIRAD researcher Bruno Dorin, who co-authored the study.
Genetic manipulation of plants to boost yields would be necessary. However, smarter ways of traditional cross-breeding are emerging as good alternatives to genetic engineering, which is a hot political issue in many countries, he said.
At the same time, there would have to be changes in trade rules so that the food supply line to importing countries becomes stronger and more resilient, thus easing the price shocks that hit producer or customer.
“The necessary and foreseeable growth of agricultural exchanges coming from OECD (Organisation for Economic Cooperation and Development) countries, the ex-Soviet block and Latin America, and going towards Africa, Asia and the Middle East needs to be stabilised and regulated,” says the paper.
In under 40 years, the world will have to make farming more productive but less dependent on harmful chemicals, curb food losses and waste, protect the environment and reduce agriculture’s exposure to disastrous price swings, they said.
Their study, called Agrimonde (Agriworld in French), is co-authored by specialists at France’s National Institute for Agricultural Research (INRA) and the International Cooperative Centre for Agronomical Research for Development (CIRAD).
“This exercise is undertaken at a very specific human history, at a time when the population today is seven billion,” CIRAD president Gerard Matheron said at a press conference. “World agriculture faces a major challenge.”
Last week, the UN’s Food and Agriculture Organisation (FAO) reported that food prices had hit their highest level ever and World Bank President Robert Zoellick warned that rising prices for staples “are re-emerging as a threat to global growth and social stability.”
Riots in Algeria, meanwhile, left five people dead, hundreds wounded and about 1,000 in jail, prompting the authorities to promise to cut food prices.
The Agrimonde study said that North Africa and the Middle East, Asia and sub-Saharan Africa, all with fast-growing populations today, will be heavily dependent on imported food in 2050.
It puts forward two scenarios — both relatively optimistic — by which the planet’s expected nine billion humans are fed by 2050.
Under a business-as-usual scenario, all regions in the world would enjoy strong economic growth, invest heavily in research, innovation, education, health and infrastructure.
But, under this scenario, there is not a high priority to the environment, with resulting damage to ecosystems.
Under the second scenario, environmental integrity is a key factor.
To achieve this goal in sustainability, rich countries in particular would have to reduce excessive consumption that leads to obesity and tackle loss and waste in food distribution and use that today runs at around 25 percent of production.
Agriculture everywhere would have to be more economical in fossil fuels and make less use of chemicals.
“However, this would not be a return to archaic agriculture, but instead require innovation and social change,” said CIRAD researcher Bruno Dorin, who co-authored the study.
Genetic manipulation of plants to boost yields would be necessary. However, smarter ways of traditional cross-breeding are emerging as good alternatives to genetic engineering, which is a hot political issue in many countries, he said.
At the same time, there would have to be changes in trade rules so that the food supply line to importing countries becomes stronger and more resilient, thus easing the price shocks that hit producer or customer.
“The necessary and foreseeable growth of agricultural exchanges coming from OECD (Organisation for Economic Cooperation and Development) countries, the ex-Soviet block and Latin America, and going towards Africa, Asia and the Middle East needs to be stabilised and regulated,” says the paper.
Thursday, January 13, 2011
Cadeia Sustentavel: Ganham as empresas, ganha o país!
No dia a dia assumimos diferentes papeis- de fornecedores a clientes.
E em nossas relaçoes buscamos sempre o melhor custo x beneficio.
De preferencia sem riscos e, se possivel, com ganhos extras.
Assim, para que negócios sejam produtivos e perenes, cada vez mais,
clientes, fornecedores, parceiros e consumidores trabalham
conjuntamente de modo a visualizarem oportunidades q isoladamente
seriam impossiveis.
E os novos ganhos vislumbrados vêm de tres dimensoes: economica,
social e ambiental.
Essa busca tem mostrado-se importante na atraçâo talentos, retençao de
consumidores e geraçâo de economia. Bob Willard comprova: As empresas
q trabalham em busca de sustentabilidade tem aumento estra de
produtividade geral da empresa de no minimo 6%.
Em outras palavras, estamos falando de green supply chain (“cadeia
sustentável”).
O green supply chain são todas as medidas adotadas pelas empresas da
cadeia para minimizar impactos ao meio ambiente ao oferecer um produto
ou serviço. O conceito deve cobrir todo o ciclo do produto, desde a
fabricação até a chegada no cliente, incluindo destino das embalagens
pos-uso.
Apesar de ainda serem tímidos no Brasil e erroneamente considerados
aumento de custos por uma parcela das empresas, tornar os processos
produtivos sustentáveis tem gerado benefícios.
Ações ligadas à extração da matéria prima, escolha dos insumos,
fabricação dos produtos, desenvolvimento de embalagens, distribuição,
correta utilização pelos consumidores e logisitca reversa, já mostram
resultados. E um exemplo interessante no Brasil e' o maior aumento de
valor das açoes da Natura - empresa sabidamente comprometida com o
desenvolvimento sustentavel.
Importante lembrar q para o completo sucesso da cadeia sustentável na
pratica, é essencial a participação de toda a cadeia. Cada vez mais
fornecedores unem-se a clientes para desenvolverem e multiplicarem
novas iniciativas sustentáveis. Mesas redondas e workshops envolvendo
tambem ONGs (organizaçoes não governamentais) e governos tem sido cada
vez mais frequentes e com resultados praticos.
Em 2009, a cadeia agricola brasileira, juntamente com ONGs e governo,
começou a mapear o uso de recursos naturais na produçao de alimentos
ao longo dos anos ("Iniciativa Do Campo ao Mercado") visando a
otimizaçao desses recursos.
E' um caminho sem volta e os primeiros a aplicarem colheräo os mais
significativos resultados.
E em nossas relaçoes buscamos sempre o melhor custo x beneficio.
De preferencia sem riscos e, se possivel, com ganhos extras.
Assim, para que negócios sejam produtivos e perenes, cada vez mais,
clientes, fornecedores, parceiros e consumidores trabalham
conjuntamente de modo a visualizarem oportunidades q isoladamente
seriam impossiveis.
E os novos ganhos vislumbrados vêm de tres dimensoes: economica,
social e ambiental.
Essa busca tem mostrado-se importante na atraçâo talentos, retençao de
consumidores e geraçâo de economia. Bob Willard comprova: As empresas
q trabalham em busca de sustentabilidade tem aumento estra de
produtividade geral da empresa de no minimo 6%.
Em outras palavras, estamos falando de green supply chain (“cadeia
sustentável”).
O green supply chain são todas as medidas adotadas pelas empresas da
cadeia para minimizar impactos ao meio ambiente ao oferecer um produto
ou serviço. O conceito deve cobrir todo o ciclo do produto, desde a
fabricação até a chegada no cliente, incluindo destino das embalagens
pos-uso.
Apesar de ainda serem tímidos no Brasil e erroneamente considerados
aumento de custos por uma parcela das empresas, tornar os processos
produtivos sustentáveis tem gerado benefícios.
Ações ligadas à extração da matéria prima, escolha dos insumos,
fabricação dos produtos, desenvolvimento de embalagens, distribuição,
correta utilização pelos consumidores e logisitca reversa, já mostram
resultados. E um exemplo interessante no Brasil e' o maior aumento de
valor das açoes da Natura - empresa sabidamente comprometida com o
desenvolvimento sustentavel.
Importante lembrar q para o completo sucesso da cadeia sustentável na
pratica, é essencial a participação de toda a cadeia. Cada vez mais
fornecedores unem-se a clientes para desenvolverem e multiplicarem
novas iniciativas sustentáveis. Mesas redondas e workshops envolvendo
tambem ONGs (organizaçoes não governamentais) e governos tem sido cada
vez mais frequentes e com resultados praticos.
Em 2009, a cadeia agricola brasileira, juntamente com ONGs e governo,
começou a mapear o uso de recursos naturais na produçao de alimentos
ao longo dos anos ("Iniciativa Do Campo ao Mercado") visando a
otimizaçao desses recursos.
E' um caminho sem volta e os primeiros a aplicarem colheräo os mais
significativos resultados.
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