Brazil, SP:
Government, PNUMA, CI - Fabio Scarano, CNI, and the companies: Monsanto, Natura, Petrobras and Vale launched today "The Economics of Ecosystem and Biodiversity" remembering the importance of poverty eradication in the New Economy. Besides that it will be crucial a connection among countries In order to align this Initiative and the new market.
IPEA also will join the group since 10 years ago also prepared first accountability of ecosystem.
The importance of TEEB is to start a methodology for cost of biodiversity loss measurement but, at the same time, society needs to remember that valuation is part of the equation but the challenge will be also to consider intangibles.
Biodiversity internalization is still a challenge for companies. And in this scenario, communication & knowledge is an important part of this effort. More than that biodiversity need to be integrated in the business decision specially in this good moment.
It's time to create a new economy and TEEB is one important step.
The chain is an important part of this process and it's crucial to consider Indicators of local society inclusion, innovation and others values. Also companies in Brazil are asking for international alignment in the same direction in order to ensure competitiveness.
"The world is changing, agreements among different sectors about metrics are more than never crucial" Fabio Scarano remember.
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