Joe Quinn suggestions:
Walmart
1. Surprise the world
With big goals
2. Be transparent
Through report / Data
3. Listen to people that doesn't like you
You can change the world and be profitable
JBerrye Worsham -
president of Cotton incorporated
Balancing stakeholders
Conservation tillage
Water reduction consumption
Cost were the main driver until cotton started to be attacked
Benchmarking on sustainability
Proactive was their choice
LCA dataset to cotton
Reducing cotton footprint
Yield growth, drought tolerance
Lawrence Kent -
Gates Foundation
1. Identify problems and needs
Focus: poverty alleviation
People that lives with a less than 1$/day
Subsaharian Africa and Asia
And the major part of them are grower
Focus on wheat, rice, cassava, maize, sweet corn
Important to have big companies working in those areas where technology is necessary
2. Who can solve problems
Problems like Cassava mosaic disease or others
Fabio Scarano,
Conservation International
Partnerships between conservation and companies are crucial for changes
The danger in fact are people not the planet
Questions:
"How to leverage the good cases in order to change the world?"
Field to market initiative (in Brazil "Do campo ao mercado")
Education - all the society
Valuation of ecosystem and biodiversity
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