Free Summary Based on: Creating Shared Value Leadership Summit
by FSG, Boston
Finance Session, with Investment Groups started with: "thinking about repair the world?": "it's not up to you to complete the mission but you can't give up"
Great opportunity to build something new: With value, market, improving lifes and integrating environment in the equation.
and... to ensure that...
It's important to undestand your chain in order to create shared value
And the strong Pannel was:
Dan Hanson, BlackRock
Mark Sloss, UBS Wealth Management Americas
Curtis Ravenel, Bloomberg
David Blood, Generation Investment Management (sust related)
Environmental, social and governmental are more and more cruccial areas for business in orderto ensure long term
Business can adress challenges about climate and social issues
From Bloomberg 350thous customers, only 1% are looking sust data
To change this, increase the number: Accountability in the process
Most leaders are investing in sustainability especially because it's good for business
Less volatility with sustainability implementation
How to implement?
Make the business case: This is about better business and make things better (in this order)
Talk finance language
and important to remember... It's specific to each company
What's the most important to your business, long term vision?
Business shift to get extra results and this is about creating shared value: a New scenario now! It will be spread in different areas.
Summary of Creating Shared Value
It's not about individuos,companies, it's about all and the business model
Government has the capacity to accelerate shared value process, companies to implement and NGOs to integrate
In emerging market: product, productivity and cluster (strengh the value chain)
Measurement: still ongoing but first part is built
Companies needs to lead this process: It's about competitiveness
"The future is long away but it happens before you perceived" Bill Gates
Saturday, June 2, 2012
Saturday, April 14, 2012
Toward Rio+20 - a Brazilian perspective
Directly from Brazil, agribusiness sector, part of initiatives such as CEBDS (BBCSD), Biodiversity network, RTRS, Field to Market, Companies for Climate (EPC) among others, we've participating of dialogues to prepare practical propositions toward a green inclusive economy:
More than never private sector wants to be part of the solution - and from the Green Dialogues to the Vision2050 different sectors are moving to organize their potential contributions toward this scenario.
And in order to advance, dialogues are crucial:
The challenge faced by the society today is to leverage each contribution and define this new green economy: inclusive, producing more with less but, more than that, a real green economy.
Rio+20 can be the best timing to discuss results of real cases and how to replicate it.
BBCSD and WBCSD have both important role on it but also others initiatives (working in the same direction). Specially those already integrating different sectors (Field to Market) and starting to measure how agribusiness is doing latest years in relation to natural resources. Time for preparing and optimize the dialogue with numbers and practical results. Time for our participation!
More than never private sector wants to be part of the solution - and from the Green Dialogues to the Vision2050 different sectors are moving to organize their potential contributions toward this scenario.
And in order to advance, dialogues are crucial:
The challenge faced by the society today is to leverage each contribution and define this new green economy: inclusive, producing more with less but, more than that, a real green economy.
Rio+20 can be the best timing to discuss results of real cases and how to replicate it.
BBCSD and WBCSD have both important role on it but also others initiatives (working in the same direction). Specially those already integrating different sectors (Field to Market) and starting to measure how agribusiness is doing latest years in relation to natural resources. Time for preparing and optimize the dialogue with numbers and practical results. Time for our participation!
Monday, January 23, 2012
The Brazilian Business and Ecosystem Services Partnership
Today, the workshop about Brazilian Business and Ecosystem Services Partnership was very successful. To be launch in May it is an innovative project dedicated to advancing new
business strategies that align corporate performance with ecosystem stewardship. With support from USAID/Brazil,
the two year initiative will enable WRI, GVCes and CEBDS to:
• Help companies implement ecosystem services assessment and management tools.
• Help companies understand and manage their impacts on biodiversity and ecosystem services in the Amazon and
other important Brazilian biomes.
• Demonstrate the business value of environmental conservation in the Brazilian Amazon Basin by developing
business-friendly strategies for maintaining ecosystem services.
• Create a network to share results and scale up successful strategies.
Opportunity for this partnership: Join effort with Field to MArket Initiatives accros the world!
business strategies that align corporate performance with ecosystem stewardship. With support from USAID/Brazil,
the two year initiative will enable WRI, GVCes and CEBDS to:
• Help companies implement ecosystem services assessment and management tools.
• Help companies understand and manage their impacts on biodiversity and ecosystem services in the Amazon and
other important Brazilian biomes.
• Demonstrate the business value of environmental conservation in the Brazilian Amazon Basin by developing
business-friendly strategies for maintaining ecosystem services.
• Create a network to share results and scale up successful strategies.
Opportunity for this partnership: Join effort with Field to MArket Initiatives accros the world!
Friday, January 13, 2012
New Standards for Sustainable Agriculture
By W Sparks
In a recent interview, the head of Monsanto Brazil's Sustainable Agriculture efforts, Gabriela Burian, explained the philosophies and policies that have helped Brazilian farmers dramatically increase agricultural production, while conserving resources and navigating an increasingly complex set of environmental considerations.
Q: First, how would you describe the term "sustainable agriculture" to the average city dweller?
A: Sustainable agriculture is the process of producing food today while preserving the natural resources we need to ensure food production for the next generation. And this is what we do. The average city dweller wants and needs more explanation about how the planet can sustainably produce enough food to feed us all, using the resources we currently have. It's a complicated issue and an open dialogue is crucial.
Q: What is "The Economics of Ecosystems and Biodiversity" TEEB - starting in Brazil in 2012 and why is it so important?
A: This Program was prepared by environmental branch of the United Nations and is about finding the economic value of ecosystem and biodiversity. This is important for our agricultural customers and for Agribusiness because it is at the heart of our desire to protect biodiversity. Biodiversity in our ecosystems provide the water, air and soil we need to grow food. We need to have the value of these resources built into our economy in order to protect and utilize them wisely.
Q: It seems that Brazilian business interests in general are very forward thinking about the correct balance between economic development and biodiversity. Why do think this is, and what can other countries lean from your example?
A: Brazil is a very biodiverse and biorich country. We have approximately 17% of the world's drinkable water, and 20% of the world's animal and plant species. Right now, about half of the country's land is undeveloped. The so-called developed countries created their economies in an era of industrialization when they didn't worry about things like deforestation. Now the planet needs to preserve more of its dwindling resources and developing countries such as Brazil are being asked to find a new way to produce while preserving. This is the new paradigm and this is an opportunity for all.
Q: Brazil has emerged as the new breadbasket to the world. What resources-natural, human or scientific-have allowed this huge growth in production?
A: Brazil's natural resources-some of which I mentioned before-are the foundation on which we produce food. In addition, our scientific investment and education have played a big role. We know there's still a lot to do, but companies like Monsanto are adding tremendous value in the form of scientific advancements and education, which allows us to get more from the natural resources were using.
Q: What global and regional trends are driving the increased demand for agricultural production in Brazil?
A: The increase of the world's population and the rising incomes in developing countries are the two biggest factors. Secondary factors include climate change and the availability of natural resources. All of this is pressuring countries where it's still possible to produce more in order to supply the world food and feed needs.
In a recent interview, the head of Monsanto Brazil's Sustainable Agriculture efforts, Gabriela Burian, explained the philosophies and policies that have helped Brazilian farmers dramatically increase agricultural production, while conserving resources and navigating an increasingly complex set of environmental considerations.
Q: First, how would you describe the term "sustainable agriculture" to the average city dweller?
A: Sustainable agriculture is the process of producing food today while preserving the natural resources we need to ensure food production for the next generation. And this is what we do. The average city dweller wants and needs more explanation about how the planet can sustainably produce enough food to feed us all, using the resources we currently have. It's a complicated issue and an open dialogue is crucial.
Q: What is "The Economics of Ecosystems and Biodiversity" TEEB - starting in Brazil in 2012 and why is it so important?
A: This Program was prepared by environmental branch of the United Nations and is about finding the economic value of ecosystem and biodiversity. This is important for our agricultural customers and for Agribusiness because it is at the heart of our desire to protect biodiversity. Biodiversity in our ecosystems provide the water, air and soil we need to grow food. We need to have the value of these resources built into our economy in order to protect and utilize them wisely.
Q: It seems that Brazilian business interests in general are very forward thinking about the correct balance between economic development and biodiversity. Why do think this is, and what can other countries lean from your example?
A: Brazil is a very biodiverse and biorich country. We have approximately 17% of the world's drinkable water, and 20% of the world's animal and plant species. Right now, about half of the country's land is undeveloped. The so-called developed countries created their economies in an era of industrialization when they didn't worry about things like deforestation. Now the planet needs to preserve more of its dwindling resources and developing countries such as Brazil are being asked to find a new way to produce while preserving. This is the new paradigm and this is an opportunity for all.
Q: Brazil has emerged as the new breadbasket to the world. What resources-natural, human or scientific-have allowed this huge growth in production?
A: Brazil's natural resources-some of which I mentioned before-are the foundation on which we produce food. In addition, our scientific investment and education have played a big role. We know there's still a lot to do, but companies like Monsanto are adding tremendous value in the form of scientific advancements and education, which allows us to get more from the natural resources were using.
Q: What global and regional trends are driving the increased demand for agricultural production in Brazil?
A: The increase of the world's population and the rising incomes in developing countries are the two biggest factors. Secondary factors include climate change and the availability of natural resources. All of this is pressuring countries where it's still possible to produce more in order to supply the world food and feed needs.
Tuesday, December 13, 2011
Tools for Ecosystem Services Evaluation
Brazilian Business Council for Sustainable Development (BBCSD) is discussing/tests tools for Ecosystem Services through workshops prepared by Biodiversity Chamber (CtBIO)
Summary Aries (Artificial Intelligence for Ecosystem Services)
www.Ariesonline.org
Reference: TEEB (list of services available in their site)
Flow concepts can be adapted to a more complex reality or different realities
A valuation mode will still be developped
Projections in different times are only possible in separated evaluation
And off course:
Garbage in - garbage out: We need always a good databank (and this is an important part of the process)
Different layers should be evaluated at the same time - nowadays only exporting data
For sustainability process inside companies:
It´s important to clarify the difference between Valuation process x Evaluation
The maps - available at the end - are important to help the governance but each scenario need to be evalauated by those responsible to build the model.
If needed now, the valuation should be used by Invest (another tool evaluated by BBCSD). And a possibility would be mix all of the tools.
Great job BBCSD - CtBIO!!!
Summary Aries (Artificial Intelligence for Ecosystem Services)
www.Ariesonline.org
Reference: TEEB (list of services available in their site)
Flow concepts can be adapted to a more complex reality or different realities
A valuation mode will still be developped
Projections in different times are only possible in separated evaluation
And off course:
Garbage in - garbage out: We need always a good databank (and this is an important part of the process)
Different layers should be evaluated at the same time - nowadays only exporting data
For sustainability process inside companies:
It´s important to clarify the difference between Valuation process x Evaluation
The maps - available at the end - are important to help the governance but each scenario need to be evalauated by those responsible to build the model.
If needed now, the valuation should be used by Invest (another tool evaluated by BBCSD). And a possibility would be mix all of the tools.
Great job BBCSD - CtBIO!!!
Monday, October 31, 2011
The Economics of Ecosystems and Biodiversity for Business
Brazil, SP:
Government, PNUMA, CI - Fabio Scarano, CNI, and the companies: Monsanto, Natura, Petrobras and Vale launched today "The Economics of Ecosystem and Biodiversity" remembering the importance of poverty eradication in the New Economy. Besides that it will be crucial a connection among countries In order to align this Initiative and the new market.
IPEA also will join the group since 10 years ago also prepared first accountability of ecosystem.
The importance of TEEB is to start a methodology for cost of biodiversity loss measurement but, at the same time, society needs to remember that valuation is part of the equation but the challenge will be also to consider intangibles.
Biodiversity internalization is still a challenge for companies. And in this scenario, communication & knowledge is an important part of this effort. More than that biodiversity need to be integrated in the business decision specially in this good moment.
It's time to create a new economy and TEEB is one important step.
The chain is an important part of this process and it's crucial to consider Indicators of local society inclusion, innovation and others values. Also companies in Brazil are asking for international alignment in the same direction in order to ensure competitiveness.
"The world is changing, agreements among different sectors about metrics are more than never crucial" Fabio Scarano remember.
Government, PNUMA, CI - Fabio Scarano, CNI, and the companies: Monsanto, Natura, Petrobras and Vale launched today "The Economics of Ecosystem and Biodiversity" remembering the importance of poverty eradication in the New Economy. Besides that it will be crucial a connection among countries In order to align this Initiative and the new market.
IPEA also will join the group since 10 years ago also prepared first accountability of ecosystem.
The importance of TEEB is to start a methodology for cost of biodiversity loss measurement but, at the same time, society needs to remember that valuation is part of the equation but the challenge will be also to consider intangibles.
Biodiversity internalization is still a challenge for companies. And in this scenario, communication & knowledge is an important part of this effort. More than that biodiversity need to be integrated in the business decision specially in this good moment.
It's time to create a new economy and TEEB is one important step.
The chain is an important part of this process and it's crucial to consider Indicators of local society inclusion, innovation and others values. Also companies in Brazil are asking for international alignment in the same direction in order to ensure competitiveness.
"The world is changing, agreements among different sectors about metrics are more than never crucial" Fabio Scarano remember.
Thursday, October 20, 2011
Business for Climate -Market Mechanisms Summary
Derek Walker, Environmental Defense Fund, California's Carbon Market
Business leadership support the California's clean economy as an economic opportunity
Because it attracts investors, companies are creating jobs - even during this recession
Acre and California agreement through Cap and trade program can help to measure success, reduces costs, provides public accountability, gives participants incentives to meet and surpass environmental goals
Global carbon market now is $ 142 billion dollars (California not included)
Clean technology investment in California increases enormously after AB 32
Today California is approving new Law about cap and trade program
Reinforce the US Climate Action Partnership (USCAP)
Keith Regan, Camco UK
Observations from Intl carbon policy development, carbon credits projects development
UK started with a tax (CCL) and moved towards trading (CCAs)
the EU ETS will soon starte the phase III (2013)
India is implementing an energy efficiency trading scheme
South Africa carbon tax
China 4 regional carbon trading schemes
Energy cost reduction is the driver that industry is in tune with
Trading scheme initial target and further positive price signals
Guilherme Fagundes, environmental products BMF
Brazilian market is not cap and trade but based in projects when companies offered and interested companies are outside of the country
The market is starting: some companies in a voluntary based offer the credits
Since the National policy of Climate change (PNMC) was published (2009) this market increased
Needs:
Regulation:
goals, setoriais plans, market tools
Infrastructure
System to register credits
Market structure
Demand need to be organized by sectors
Credit offer, MDL
Phases are different and need to be understand as pilot programs ( such as in different regions)
Market incentives to companies (Japan)
Mechanisms to be prepared to act in the market (Australia)
Starting here in Brazil:
ICO2 - Efficient Carbon Index
37 companies, launched in 2010. - BVMF BNDES
Walter de Simoni, green economy RJ
RJ state wants to establish a market of carbon emission
Ton CO2/PIB in 2030 need to be less than 2005
Public consultation is open now
They worked with MAC curves (Mackinsey) per sector in order to find out the cost To reduce CO2 emission
Suggestion to create an interstate market through a multistakeholder civil association
The state is studying new credits and incentive in order to be part of the new economy
Next steps:
Pilot in the federal partnership for Market Readiness
Link with California, RGGI, WCI, UK ETS
Business leadership support the California's clean economy as an economic opportunity
Because it attracts investors, companies are creating jobs - even during this recession
Acre and California agreement through Cap and trade program can help to measure success, reduces costs, provides public accountability, gives participants incentives to meet and surpass environmental goals
Global carbon market now is $ 142 billion dollars (California not included)
Clean technology investment in California increases enormously after AB 32
Today California is approving new Law about cap and trade program
Reinforce the US Climate Action Partnership (USCAP)
Keith Regan, Camco UK
Observations from Intl carbon policy development, carbon credits projects development
UK started with a tax (CCL) and moved towards trading (CCAs)
the EU ETS will soon starte the phase III (2013)
India is implementing an energy efficiency trading scheme
South Africa carbon tax
China 4 regional carbon trading schemes
Energy cost reduction is the driver that industry is in tune with
Trading scheme initial target and further positive price signals
Guilherme Fagundes, environmental products BMF
Brazilian market is not cap and trade but based in projects when companies offered and interested companies are outside of the country
The market is starting: some companies in a voluntary based offer the credits
Since the National policy of Climate change (PNMC) was published (2009) this market increased
Needs:
Regulation:
goals, setoriais plans, market tools
Infrastructure
System to register credits
Market structure
Demand need to be organized by sectors
Credit offer, MDL
Phases are different and need to be understand as pilot programs ( such as in different regions)
Market incentives to companies (Japan)
Mechanisms to be prepared to act in the market (Australia)
Starting here in Brazil:
ICO2 - Efficient Carbon Index
37 companies, launched in 2010. - BVMF BNDES
Walter de Simoni, green economy RJ
RJ state wants to establish a market of carbon emission
Ton CO2/PIB in 2030 need to be less than 2005
Public consultation is open now
They worked with MAC curves (Mackinsey) per sector in order to find out the cost To reduce CO2 emission
Suggestion to create an interstate market through a multistakeholder civil association
The state is studying new credits and incentive in order to be part of the new economy
Next steps:
Pilot in the federal partnership for Market Readiness
Link with California, RGGI, WCI, UK ETS
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