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Wednesday, June 9, 2010

RTRS today and tomorow

Growers, retailers, NGOs, Brazilian, North American, Europeans... All were together today (and still tomorow) presenting different point of view about the principles and criteria to produce a responsible soy - from Brazil to India.
Jason Clay presented trends for a planet that will need to feed 9 billion by 2050 and today is already using 55% of arable land for crop and cattle.
The consumption will increase 2,8 times but, we can't double the area today used to produce food. Produce more with less certainly is a must. But also there's a point still under discussion: How to integrate the externalities?... Only thinking together all different sectors... Opportunity!

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