Sept 13, Arkansas
Based on Carter Roberts (WWF-US):
The best way to make things happen, now NGOs know, is partnering with private sector. And one of the biggest challenge for this new century is food.
And how about customers and sustainability?
Numbers arrived showing differences depending of the country;
For instance between save the environment x find cancer cure:
In USA 70% prefer cancer cure
In China, Brazil the opposite.
The reason?
In Mega-biodiversity countries day by day, you can feel the importance the environment has to the live.
Index inside the chain:
What we measure, we can improve.
Suppliers that do that will be recognized by the marked.
Walmart is launching for 100 products this year.
If it's part of individual goal, people feel they can do what they really believe.
The teams are understanding the index inside the companies, the supply is been called to be part of the tool
From global source point of view, they are engaged... Looking forward to it!
From the CEO, directly envolved in the Sustainabiliy Summit:
The Sustainability initiative is to inspire and accelerate the process through the chain...
Consumers will be more holistic and demanding in the futur... It's better to be prepared for this!
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