Reputation and Sustainability

Research has established that sustainable business practices have a direct
impact on corporate reputation and, in turn, bttom‐line success:
* 76% of executives say sustainability contributes positively to shareholder value in the
long‐term, and 50% see short‐term value creation (Source: McKinsey Quarterly, 2010)
* The Reputation Institute found that its CSR index, which considers dimensions
of citizenship, governance and workplace, predicted 40% of overall reputation